Discovering Your “Why”

Oct 9, 2013

Guest host Stephen Shedletzky led a full house for the October 2013 DwD.  The session convened on a simple and powerful idea:

Our “Why” is our cause, purpose or belief that guides our every thought, action and behaviour. All individuals have one Why, as do organizations. The challenge is that our Why is hard to discover and articulate on our own.”


This session uncovered value in:

  • Helping discover our Whys
  • Teaching us how to lead the Why Discovery process so that we can help others find their Why
  • Creating a larger network of trusted friends who we can call with future issues
  • Providing a fresh perspective on what it means to be a leader

When we are in the right conditions, human beings are naturally trusting and cooperative. However, in the wrong conditions, we become cynical, paranoid and selfish. The best organizations, and the best leaders, create conditions in which we naturally work together and help each other. This session focused on what it takes to create a culture of leadership, cooperation, and trust in our lives, organizations, communities and families.

When we are clear on our Why, disciplined in How, we bring our Why to life and consistent with What we do, fulfillment is our result. These concepts are called the Golden Circle, which were discovered and made popular by thought leader and author Simon Sinek in his book Start With Why and his TED Talk, How great leaders inspire action.



Stephen Shedletzky believes in a world in which the vast majority of people are fulfilled by the work they do. He leads, and collaborates with Simon Sinek’s team at Start With Why—an organization that exists to inspire people to do the things that inspire them. Stephen engages leaders and organizations to discover and create their “Why”—their higher purpose that provides the clarity needed for fulfillment. He speaks, coaches, consults and creates content all with one purpose: to connect with people in meaningful ways. Stephen has received leadership and coaching training with the Richard Ivey School of Business and the Coaches Training Institute.