DwD hosted John Cruickshank (Publisher) and Kate Collins (Product Director, Star Media Group – Digital) from The Toronto Star for a special community design workshop. This was a DwD “innovation fishbowl” that explored the future of news media in a changing media landscape. The framing of the evening was:
What might the Toronto Star look like in the future as a dynamic and thriving content platform that effectively serves a range of audiences from loyal traditionalists who are used to paying for a singular authoritative newspaper product to younger ‘digital natives’ who participate in real-time news and meaningful content from a distributed network of sources utilizing a variety of devices?
The session unpacked the context, trends, audiences, and possible approaches for The Star to take with its platform to continue with its civic imperative and remain a thriving commercial business.
Results of the session are not provided publicly, as this was an invitational event and was held for the benefit of aiding the Star in its strategic innovation by drawing on the experience and intellectual and creative diversity of the DwD community.
One Comment
I love any space where Bob Logan can channel Marshall McLuhan.
The Evening Star becomes the Toronto Daily Star and the Toronto Star becomes the planet’s northern star on the hill propagating Atkinson Principles.
Thanks for the opportunity to be amoung such an auspicious group.
I kept coming back to this slide about Optimizing for Social Capital as a design and business planning strategic framework. Increasingly, I find this guiding my own business activities: http://bit.ly/fLTRN9