Even my mom is reading about “Design Thinking” in the newspaper, which means it’s gone mainstream. But aside from being a term that empowers designers to act in the business realm and vice versa….what does it REALLY mean? Who is doing an incredible job of defining it? Who is really doing it? Who can explain it in layman’s terms without using the term “design”?
Roger Martin‘s recent presentation on the subject:
Here’s Humantific‘s perspective: